The 'Expanding Small Business Web' Infographic is Telling
Patrick Walsh — November 9, 2011 — Marketing
References: columnfivemedia & blog.intuit
The 'Expanding Small Business Web' infographic explains what small companies are doing to enhance their presence on the Internet.
The first column talks about web presence and how frequently a company's site is updated. This is because most small businesses have a basic site but rarely update it. Followed by this is a summary of how happy the business owner’s are with their site and how out of date it is. The Expanding Small Business Web infographic also shows the influx in small businesses adopting social media as a means to increase their visibility online. This is then followed by a summary of the tools of the trade, and how effective businesses have found these methods. It is a superb infographic detailing where business is headed. Furthermore it is an extremely helpful tool for many to understand how to strategize their online presence.
The first column talks about web presence and how frequently a company's site is updated. This is because most small businesses have a basic site but rarely update it. Followed by this is a summary of how happy the business owner’s are with their site and how out of date it is. The Expanding Small Business Web infographic also shows the influx in small businesses adopting social media as a means to increase their visibility online. This is then followed by a summary of the tools of the trade, and how effective businesses have found these methods. It is a superb infographic detailing where business is headed. Furthermore it is an extremely helpful tool for many to understand how to strategize their online presence.
Trend Themes
1. Enhancing Web Presence - Opportunity for disruptive innovation in helping small businesses update and optimize their websites to stay relevant and competitive.
2. Adopting Social Media - Opportunity for disruptive innovation in providing social media management and marketing solutions tailored to small businesses.
3. Tools for Online Visibility - Opportunity for disruptive innovation in developing and offering effective tools to help small businesses boost their online visibility.
Industry Implications
1. Website Design and Optimization - Opportunity for disruptive innovation in the website design and optimization industry to cater to the needs of small businesses seeking to enhance their web presence.
2. Social Media Management - Opportunity for disruptive innovation in the social media management industry to create specialized solutions for small businesses aiming to leverage social media for increased online visibility.
3. Online Marketing Tools - Opportunity for disruptive innovation in the online marketing tools industry to develop and offer efficient tools and platforms specifically designed for small businesses.
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