The Influencer vs. Brand Advocate Infographic is a Lesson in PR
Courtney Scharf — July 17, 2012 — Business
References: convinceandconvert & visual.ly
This Influencer vs. Brand Advocate infographic makes sense of a changing public relations landscape.
Comparing typically paid endorsements to those who genuinely appreciate a product, this is a helpful guide for those looking to develop a strong following for a given product or brand. Proving that quality and popularity can't really be bought, this chart points out the strengths of a brand advocate and how much more effective this type of endorsement tends to be. Holding a stronger influence on buyers for a longer period of time, the winner in this debate is clearly stated and proven.
Though brand advocates are more difficult to control and gain than influencers, this is a call to companies to focus on gaining a grassroots following for their products instead of celebrity endorsements.
Comparing typically paid endorsements to those who genuinely appreciate a product, this is a helpful guide for those looking to develop a strong following for a given product or brand. Proving that quality and popularity can't really be bought, this chart points out the strengths of a brand advocate and how much more effective this type of endorsement tends to be. Holding a stronger influence on buyers for a longer period of time, the winner in this debate is clearly stated and proven.
Though brand advocates are more difficult to control and gain than influencers, this is a call to companies to focus on gaining a grassroots following for their products instead of celebrity endorsements.
Trend Themes
1. Changing PR Landscape - Identifies the shift in public relations and the need to adapt to changing consumer preferences.
2. Brand Advocate Endorsements - Highlights the effectiveness of brand advocate endorsements compared to paid influencers.
3. Grassroots Following - Encourages companies to focus on building a genuine and loyal following instead of relying on celebrity endorsements.
Industry Implications
1. Public Relations - Opportunity for PR firms to develop strategies that prioritize brand advocates.
2. Social Media Marketing - Social media marketers can leverage the power of brand advocates in their campaigns.
3. Influencer Marketing - Opportunity to rethink the effectiveness of paid endorsements and explore alternative strategies involving brand advocates.
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