The Inflatable Bandeau Belt is for the Stylish Seafarer
Tiana Reid — July 10, 2010 — Eco
References: kathleenwesterhout
Made by Canadian designers Kathleen Westerhout and Dana Ramler, the Inflatable Bandeau Belt is a way to stay safe on the water without sacrificing style. This product actively fills a void in the boating market, as the Kathleen Westerhout website explains, “there are no products suitable for the fashion-conscious glamorous woman aboard a yacht.â€
Check out the gallery to view the three styles of the Inflatable Bandeau Belt.
Implications - One of the best ways a company can immediately distinguish its product is by creating a commodity that adds radical fashion designs to a typically conventional product. By adding a fashion-forward flair to something ordinarily used for practical purposes, the company stands a good chance of attracting consumers interested in novelty, style, and originality to their brand.
Check out the gallery to view the three styles of the Inflatable Bandeau Belt.
Implications - One of the best ways a company can immediately distinguish its product is by creating a commodity that adds radical fashion designs to a typically conventional product. By adding a fashion-forward flair to something ordinarily used for practical purposes, the company stands a good chance of attracting consumers interested in novelty, style, and originality to their brand.
Trend Themes
1. Fashionable Life Jackets - Designing life jackets with a fashion-forward flair can attract consumers interested in novelty, style, and originality.
2. Inflatable Wearables - Creating wearable products that can inflate for safety purposes can provide a unique and practical solution for consumers.
3. Niche Market Products - Identifying and catering to a specific market gap, like fashionable life jackets for glamorous women on yachts, can lead to the development of successful niche products.
Industry Implications
1. Boating - Manufacturers can create fashionable and practical products, like life jackets, for boaters who value style and safety.
2. Fashion - Fashion designers can expand into the boating industry by creating stylish and practical products, like the Inflatable Bandeau Belt.
3. Outdoor Gear - Designers of outdoor gear and equipment can explore inflatable wearables for a variety of uses, including safety and convenience.
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