Mizuno Builds Another Shoe Model With the INFINITY WAVE System
References: brownsfashion & hypebeast
Mizuno introduces a new running sneaker design that is constructed with the futuristic component created by the label -- the sole system features the INFINITY WAVE technology. The design was made in collaboration with textile experts Kawashima Co., Ltd.
The uppers are made with a 3D knit material that highlights advanced movement technology as it conforms to each wearer's foot shape. This also delivers lightweight elements and as additional support, there is arched heat tape. This is marked with the text that reads "Right Here, Right Now." The structure that sits at the bottom is perforated and accompanied by the large U4icX technology midsole. This spotlights padding that uniquely provides soft cushioning that stabilizes the foot and absorbs contact.
The uppers are made with a 3D knit material that highlights advanced movement technology as it conforms to each wearer's foot shape. This also delivers lightweight elements and as additional support, there is arched heat tape. This is marked with the text that reads "Right Here, Right Now." The structure that sits at the bottom is perforated and accompanied by the large U4icX technology midsole. This spotlights padding that uniquely provides soft cushioning that stabilizes the foot and absorbs contact.
Trend Themes
1. INFINITY WAVE Technology - Using the INFINITY WAVE technology in sneaker construction opens up opportunities for other footwear brands to create innovative and comfortable designs.
2. 3D Knit Materials - The use of 3D knit materials in shoe uppers presents a disruptive innovation opportunity for textile and fashion industries to create customized and flexible products.
3. U4icx Technology Midsole - The U4icX technology midsole showcases the potential for midsole advancements in the athletic footwear industry, providing enhanced cushioning and stability.
Industry Implications
1. Footwear - The introduction of perforated sole unit sneakers with advanced technologies creates opportunities for innovation and market growth in the footwear industry.
2. Textile - Collaborations between footwear and textile experts, like Mizuno and Kawashima Co., Ltd., pave the way for disruptive innovation in the textile industry by incorporating advanced movement technology in clothing materials.
3. Fashion - The integration of 3D knit materials in sneaker design presents a disruptive opportunity in the fashion industry to create personalized and adaptable footwear that complements individual styles.
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