Smirnoff Launched Its Epic New 'Infamous Since 1864' Campaign
Grace Mahas — October 8, 2019 — Marketing
References: smirnoff & campaignlive
In an action-packed commerical, Smirnoff captures the attention of viewers with an adventurous retelling of its brand's history in a global campaign titled 'Infamous since 1864.' The commerical begins by telling fans "the secret history of Smirnoff" including feeing from Russia to hiding in America and infiltrating Hollywood to its brand presence in over 130 countries around the globe. The thriller-style commerical features a piano melody that's been reworked into the hip-hop song 'Shimmy Shimmy Ya.'
Neil Shah, Smirnoff's global marketing director, said: "We're delighted to share the far-from-ordinary story of Smirnoff and what it took to become the world's number-one vodka brand." The 'Infamous since 1864' commercial will debut in North America, Latin America, Europe, and Africa.
Neil Shah, Smirnoff's global marketing director, said: "We're delighted to share the far-from-ordinary story of Smirnoff and what it took to become the world's number-one vodka brand." The 'Infamous since 1864' commercial will debut in North America, Latin America, Europe, and Africa.
Trend Themes
1. Historic Vodka Campaigns - Opportunity to create innovative marketing campaigns that highlight the history and origins of vodka brands.
2. Global Brand Presence - Opportunity to expand brand presence in multiple countries and regions, leveraging global marketing campaigns.
3. Music Remixes in Advertising - Opportunity to use remixes of popular songs in advertising to create a unique and engaging brand experience.
Industry Implications
1. Alcohol - Opportunity for vodka brands to differentiate themselves through historical storytelling and global marketing campaigns.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to create compelling campaigns that highlight the history and global presence of vodka brands.
3. Music - Opportunity for musicians and producers to collaborate with brands and create remixes of popular songs for advertising purposes.
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