The Indochino Superhero Collection is Filled With Fashionable Justice
Meghan Young — June 22, 2012 — Fashion
The vigilante complex may have died down a bit in the last few months, but it looks like the Indochino Superhero Collection is trying to revive it. This time, the everyday man is being targeted. It turns the average business suit into a subtle superhero one. The immaculately tailored pieces not only feature a vibrant lining inside with bold repeated patterns and vivid colors, they also come with a small magnetic lapel pin that can be easily removed to “hide your secret identity,” as put by the label.
The Indochino Superhero Collection may offer a modern twist to the classic comic book phenomenon, but it is also playful and quirky. The campaign itself focuses on the latter with iconic superhero poses such as kneeling on the edge of a rooftop.
The Indochino Superhero Collection may offer a modern twist to the classic comic book phenomenon, but it is also playful and quirky. The campaign itself focuses on the latter with iconic superhero poses such as kneeling on the edge of a rooftop.
Trend Themes
1. Superhero Fashion - The trend of incorporating superhero-inspired elements into everyday clothing presents an opportunity for fashion brands to tap into the popularity of comic book culture.
2. Personalized Tailoring - The rise of customizable suits allows consumers to express their individuality and personal style, creating a disruptive innovation opportunity for tailoring businesses.
3. Playful Marketing Campaigns - The success of campaigns featuring quirky and playful elements, such as the Indochino Superhero Collection, indicates an opportunity for brands to engage consumers through creative advertising.
Industry Implications
1. Fashion - The fashion industry can explore collaborations with comic book publishers to create superhero-inspired collections, attracting a new segment of consumers.
2. Tailoring - Tailoring businesses can adopt innovative technologies to offer customizable options, enhancing the customer experience and staying ahead of competitors.
3. Advertising - Advertising agencies can experiment with unconventional and playful marketing campaigns to capture consumers' attention and create a lasting brand impression.
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