The Independent Designers Outlet in Toronto Carries 8 Labels
lauren festa — December 3, 2009 — Eco
References: shop-ido
At just seven months old, IDO is thriving. Located at 1418 Dundas St. W in Toronto, the Independent Designers Outlet sits among cafes, art galleries and cake shops.
The fashion eclecticism in-store is linked by a common thread; “We only sell Canadian collections!” boasts owner Lara Stephenson. The Independent Designers Outlet is not a shop, it’s a solution. “We provide a much needed service to [local] designers by selling their old stock, which translates to amazing savings for our customers,” says Stephenson.
With eight Toronto-based labels and one from Montreal, moms and young professionals alike can enjoy hot items like 100% merino wool knit sweaters by JUMA and silk party dresses by House of Spy. Eco-conscious shoppers will woo over Stephenson’s own Revolve Clothing line which includes tops and dresses in organic cotton, lyocell, soy & bamboo for $80 and under.
As in her solutions and style, Stephenson keeps it simple. “If you appreciate quality, are interested in supporting the local fashion scene, or just love a great deal, then Independent Designers Outlet is for you!”
The fashion eclecticism in-store is linked by a common thread; “We only sell Canadian collections!” boasts owner Lara Stephenson. The Independent Designers Outlet is not a shop, it’s a solution. “We provide a much needed service to [local] designers by selling their old stock, which translates to amazing savings for our customers,” says Stephenson.
With eight Toronto-based labels and one from Montreal, moms and young professionals alike can enjoy hot items like 100% merino wool knit sweaters by JUMA and silk party dresses by House of Spy. Eco-conscious shoppers will woo over Stephenson’s own Revolve Clothing line which includes tops and dresses in organic cotton, lyocell, soy & bamboo for $80 and under.
As in her solutions and style, Stephenson keeps it simple. “If you appreciate quality, are interested in supporting the local fashion scene, or just love a great deal, then Independent Designers Outlet is for you!”
Trend Themes
1. Indie Fashion - Opportunity to tap into the growing demand for independent fashion labels and unique designs.
2. Outlet Shopping - Disruptive innovation opportunity in the outlet shopping industry by focusing on selling old stock from local designers.
3. Eco-friendly Fashion - Potential for disruptive innovation in the fashion industry by offering sustainable and eco-conscious clothing options.
Industry Implications
1. Fashion Retail - Potential for disruptive innovation by creating a platform that exclusively sells independent fashion labels.
2. Outlet Retail - Opportunity to disrupt the outlet shopping industry by providing a platform for local designers to sell their old stock.
3. Sustainable Fashion - Disruptive innovation opportunity in the fashion industry by offering a range of eco-friendly and sustainable clothing options.
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