The Highly Anticipated Incase Audio Collection Makes a Debut
Matt Ho — September 14, 2011 — Art & Design
References: goincase & freshnessmag
Incase has always been well-known for laptop bags and iPhone cases, but now the brand is expanding towards the hi-fi market with the new Incase Audio Collection.
The Incase Audio Collection brings the brand into the world of headphones for the first time. Design-wise, all the featured items show a very simple, one-tone look with a choice of overhead or in-ear styles. On the tech side of things, the collection boasts a titanium high-performance 40mm drivers with 20Hz-20 KHz frequencry response. These are designed to provide the most natural sounds you can get from your music. The cables also have remote controls that are compatible with the iPhone, iPad and the iPod
Overall, the Incase Audio Collection is looking impressive and is a welcoming addition to the headphone market.
The Incase Audio Collection brings the brand into the world of headphones for the first time. Design-wise, all the featured items show a very simple, one-tone look with a choice of overhead or in-ear styles. On the tech side of things, the collection boasts a titanium high-performance 40mm drivers with 20Hz-20 KHz frequencry response. These are designed to provide the most natural sounds you can get from your music. The cables also have remote controls that are compatible with the iPhone, iPad and the iPod
Overall, the Incase Audio Collection is looking impressive and is a welcoming addition to the headphone market.
Trend Themes
1. Simplicity as a Design Model - Designing products with a simple aesthetic and streamlined functionality can disrupt established markets.
2. Titanium Technology - Developing products using titanium-based components can provide superior audio quality compared to traditional materials.
3. Remote Controls for Portable Devices - Innovating new ways for remote controls to interact with and enhance portable audio devices can create new market opportunities.
Industry Implications
1. Audio Equipment Manufacturing - Manufacturers can disrupt established brands by creating minimalist, high-performance headphones using new materials like titanium.
2. Consumer Electronics - Companies in this industry can capitalize on the trend towards simplicity and develop accessories like remote controls and adapters for a more streamlined user experience.
3. Mobile Device Manufacturing - Mobile device manufacturers can partner with hi-fi audio companies to integrate remote control functionality directly into their devices, creating a more seamless and convenient user experience.
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