Uber and Cargo Have Partnered to Introduce an In-Car Vending Service
Justin Lam — July 20, 2018 — Business
References: businessinsider & cnet
Uber has already established itself as the premier ridesharing app but a new partnership with Cargo is set to introduce an in-car vending service for Uber riders. Cargo has already been tested with Uber in New York, Baltimore and Atlanta, but this official partnership will now see the service being extended to San Francisco and Los Angeles. This new in-car vending service would essentially allow drivers to sell goods officially and would also allow them to keep a portion of the sales.
The current Cargo package offered to Uber drivers includes a collection of snacks, electronics and beauty products for free. The box can then be set up in the vehicle with customers purchasing items through Cargo's website. The in-car vending service will carry about 10 products and can easily be placed on the console between the driver and passenger seat.
Image Credit: Cargo
The current Cargo package offered to Uber drivers includes a collection of snacks, electronics and beauty products for free. The box can then be set up in the vehicle with customers purchasing items through Cargo's website. The in-car vending service will carry about 10 products and can easily be placed on the console between the driver and passenger seat.
Image Credit: Cargo
Trend Themes
1. In-car Vending - Disruptive innovation opportunity: Develop a platform that connects rideshare drivers with local vendors to offer a variety of products during rides.
2. Ridecommerce - Disruptive innovation opportunity: Create a marketplace specifically for rideshare drivers to sell goods and services to passengers.
3. Mobile Retail - Disruptive innovation opportunity: Build a mobile app that allows consumers to shop for products from various vendors directly from their car.
Industry Implications
1. Ridesharing - Disruptive innovation opportunity: Develop an in-car vending service for rideshare companies to increase driver revenue and provide an added value for passengers.
2. Retail - Disruptive innovation opportunity: Create partnerships with rideshare companies to expand product distribution by offering in-car vending services.
3. Technology - Disruptive innovation opportunity: Develop new hardware and software solutions to enable seamless in-car shopping experiences for both drivers and passengers.
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