The In4mation x Stussy Collection Lookbook Hits the Beach
Katie Pagnotta — February 19, 2013 — Fashion
References: in4mants & highsnobiety
The In4mation x Stussy streetwear collection lookbook is easy, breezy and captures the ultimate skateboard session. The two labels partnered up for a limited edition line of skate apparel and merchandise. The glorious series features t-shirts, graphic hats and custom skate decks. The symbol tying the collection together is a wicked skull design emblazoned on all of the merchandise. Highlights from the hip collection include typography-laden graphic tees and incredible stitched snap-back caps in a full range of sizes.
Both Stussy and In4mation are companies that pride themselves on their devote interest in skate and youth culture. The collaboration was natural and marks the union between two companies proud to represent the streetwear movement. The In4mation x Stussy collection lookbook is an ode to skaters, streetwear and the perfect beach setting youth dream about.
Both Stussy and In4mation are companies that pride themselves on their devote interest in skate and youth culture. The collaboration was natural and marks the union between two companies proud to represent the streetwear movement. The In4mation x Stussy collection lookbook is an ode to skaters, streetwear and the perfect beach setting youth dream about.
Trend Themes
1. Skateboard Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for skate apparel and merchandise.
2. Streetwear Collaborations - Disruptive innovation opportunity: Create virtual try-on technologies to enhance the online shopping experience for limited edition streetwear collections.
3. Youth Culture Representation - Disruptive innovation opportunity: Utilize augmented reality to bring streetwear and skateboarding experiences to life for youth culture enthusiasts.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate smart textiles into skate apparel for added safety features.
2. Retail - Disruptive innovation opportunity: Introduce blockchain technology to ensure authenticity and traceability of limited edition streetwear collaborations.
3. Technology - Disruptive innovation opportunity: Develop immersive VR experiences that allow customers to virtually participate in skate sessions and explore beach settings.
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