In4mation and Vans Team Up for Rad Summer Fashion
Vittoria Natarelli — July 16, 2010 — Fashion
References: shop.in4mants & freshnessmag
In this video for the In4mation and Vans summer collaboration, you'll see a lifestyle characterized by fun, the beach and a surfboard. The collection is fun-loving and free-spirited.
This collaboration is ingenious. The output is a creative collection of unique t-shirts with designs you cannot find anywhere else. In4mation and Vans is a very exciting team, and their video to show off the collection gives me summer-lovin' butterflies.
Implications - The American west coast has a deep resonance with young consumers because of the particular lifestyle that goes along with it. Young demographics are less preoccupied with buying a house and starting a family then their parents generation. Companies should consider this shift when branding themselves towards this group.
This collaboration is ingenious. The output is a creative collection of unique t-shirts with designs you cannot find anywhere else. In4mation and Vans is a very exciting team, and their video to show off the collection gives me summer-lovin' butterflies.
Implications - The American west coast has a deep resonance with young consumers because of the particular lifestyle that goes along with it. Young demographics are less preoccupied with buying a house and starting a family then their parents generation. Companies should consider this shift when branding themselves towards this group.
Trend Themes
1. Surf Culture Fashion - The In4mation and Vans collaboration demonstrates the popularity of surf culture-inspired fashion, presenting an opportunity for brands to tap into this trend and create unique collections.
2. Unique Collaboration - The In4mation and Vans collaboration showcases the value of creative partnerships in producing exclusive designs, highlighting an opportunity for brands to team up and differentiate through joint ventures.
3. Young Consumer Lifestyle - The shift in young consumers' priorities towards experiences and lifestyle over traditional milestones creates opportunities for brands to align their messaging and products with this mindset, as demonstrated by the In4mation and Vans collaboration.
Industry Implications
1. Fashion - The fashion industry can explore surf culture-inspired designs and collaborations, similar to what In4mation and Vans have achieved, to tap into the consumer demand for unique and lifestyle-oriented collections.
2. Apparel Retail - Apparel retailers can leverage the popularity of surf culture fashion showcased by the In4mation and Vans collaboration to attract young consumers seeking fun-loving and free-spirited styles.
3. Branding and Marketing - Branding and marketing agencies can assist companies in repositioning their brand messaging and imagery to align with the shifting priorities of young consumers, as exemplified by the In4mation and Vans collaboration.
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