150 Inch Panasonic Plasma TV
Going Like Sixty — December 26, 2007 — Marketing
References: tvpredictions & bornrich.org
The Consumer Electronics Show is quickly approaching so marketing guys are pressuring to get their hot stuff some publicity. The 150 Panasonic Plasma TV overwhelms the next largest TV, the biggest TV last year, the Sharp 108 incher. For scale, the 150 inch Panasonic can display a full size person. A new standard has been set for large.
Implications - With video games and blu-ray DVDs, the demand for high-tech TVs is at an all-time high. Bigger is always better in this case and that's evident considering the number of large-screen TVs that have been coming out from companies so far. The intense competition between various companies shows that size, screen resolutions and technology will continue to evolve to new heights to meet the demands of consumers.
Implications - With video games and blu-ray DVDs, the demand for high-tech TVs is at an all-time high. Bigger is always better in this case and that's evident considering the number of large-screen TVs that have been coming out from companies so far. The intense competition between various companies shows that size, screen resolutions and technology will continue to evolve to new heights to meet the demands of consumers.
Trend Themes
1. Bigger-is-better TV Sizes - Increased demand for high-tech televisions has encouraged manufacturers to make TVs larger than ever before, and this trend will continue to evolve.
2. High-resolution and Future TV Tech - Large-screen televisions are becoming more sophisticated, and new technologies will continue to push high-resolution and new TV features to higher levels.
3. Competition Drives Innovation - Intense competition from various companies is driving TV innovation, which will continue to move forward.
Industry Implications
1. Electronics Manufacturing - The trend towards large TV sizes is disrupting the electronics manufacturing industry as it pushes new technologies to the limits.
2. TV Retail Industry - Disruptive innovation opportunities in the television retail industry come from capitalizing on the huge demand for high-tech, large-screen TVs by developing unique sales strategies and marketing initiatives.
3. Gaming and Entertainment Industry - The gaming and entertainment industry will benefit from emerging, sophisticated TV technology, including high-resolutions and new feature sets, which will continue to deliver an immersive experience to players and game enthusiasts.
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