IMImobile Wins Three Awards at the Effective Mobile Marketing Awards
Vasiliki Marapas — December 9, 2014 — Tech
Global software provider IMImobile was presented with the 'Most Innovative MVNO' award for its work with Mobile by Sainsbury's at this year's Effective Mobile Marketing Awards. The tech company also took home awards for 'Most Effective Retail Campaign' and 'Most Effective Messaging Campaign' for its SMS-based campaign work with IKEA.
In terms of Mobile by Sainsbury, the company developed a connective solution that allowed users to link their Nectar Card account to their mobile identity. By doing so, they are able to earn points through activity and purchasing decisions made on their phone. The campaign, which is a step in the company's still-forming consumer loyalty approach, combines mobile and in-store experiences to optimize the customer's value.
The company states, "Receiving three awards in the last two weeks for our work with IKEA and Mobile by Sainsbury's is testament to our abilities to deliver innovative CRM and loyalty solutions that are market leading in each sector."
In terms of Mobile by Sainsbury, the company developed a connective solution that allowed users to link their Nectar Card account to their mobile identity. By doing so, they are able to earn points through activity and purchasing decisions made on their phone. The campaign, which is a step in the company's still-forming consumer loyalty approach, combines mobile and in-store experiences to optimize the customer's value.
The company states, "Receiving three awards in the last two weeks for our work with IKEA and Mobile by Sainsbury's is testament to our abilities to deliver innovative CRM and loyalty solutions that are market leading in each sector."
Trend Themes
1. Mobile Loyalty Solutions - The success of IMImobile's SMS-based campaign work with Mobile by Sainsbury's and IKEA indicate a growing trend for mobile-centric loyalty programs.
2. Connective Solutions - IMImobile's connective solution, which allows users to link their Nectar Card account to their mobile identity, showcases the trend for seamless experiences across multiple platforms.
3. Sms-based Campaigns - IMImobile's recognition for 'Most Effective Messaging Campaign' highlights the potential for SMS-based campaigns in driving engagement and sales for businesses.
Industry Implications
1. Retail Industry - IMImobile's awards for 'Most Effective Retail Campaign' highlights the potential for mobile and SMS-based campaigns to drive sales and customer loyalty in the retail industry.
2. Telecom Industry - As a global software provider, IMImobile's awards for mobile-centric campaigns highlight the potential for telecom companies to develop innovative solutions for their customers.
3. Marketing Industry - The success of IMImobile's campaigns show the potential for marketers to utilize mobile and SMS-based solutions as a way to reach and engage with customers.
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