This Imaginative Pop-Up Shop Offers a Number of Convenient Services
Katherine Pendrill — August 13, 2015 — Business
References: thisisstory & style
Popular fashion illustrator Donald Robertson has teamed up with Story to open an imaginative pop-up boutique in New York City. While pop-up shops aren't a new concept, these temporary retail outlets often specialize in one particular service. Robertson's new boutique goes beyond the traditional pop-up format to offer a multitude of different experiences in a single shop.
The experimental store is a combination between an immersive art installation and a high-fashion boutique. There is a beauty bar where guests can mix their own lipstick, a stall for designing personalized headphones and even a hot press for creating custom sweatshirts. As Robertson explains, "It’s completely and totally organized chaos! I really didn’t have to edit or be specific."
The imaginative pop-up is designed to let guests cultivate their own shopping experience and lets them try out a number of different services based on their specific interests.
The experimental store is a combination between an immersive art installation and a high-fashion boutique. There is a beauty bar where guests can mix their own lipstick, a stall for designing personalized headphones and even a hot press for creating custom sweatshirts. As Robertson explains, "It’s completely and totally organized chaos! I really didn’t have to edit or be specific."
The imaginative pop-up is designed to let guests cultivate their own shopping experience and lets them try out a number of different services based on their specific interests.
Trend Themes
1. Multi-service Pop-up Shops - Disruptive innovation opportunity: Design pop-up shops that offer a variety of different services, allowing customers to create their own unique shopping experience.
2. Immersive Art Installations - Disruptive innovation opportunity: Combine art and retail in immersive pop-up experiences that engage and captivate customers.
3. Customized Experiences - Disruptive innovation opportunity: Provide personalized services in pop-up shops, such as mixing custom beauty products or designing personalized merchandise.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Bring innovation to the fashion industry by creating unique retail experiences that go beyond traditional stores.
2. Art - Disruptive innovation opportunity: Merge art and commerce by incorporating immersive art installations into retail spaces.
3. Beauty - Disruptive innovation opportunity: Introduce customizable beauty experiences in pop-up shops where customers can create their own beauty products.
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