The Illusion Superyacht Adopts the Superior Styling of Rolls Royce
Susan Keefe — October 9, 2011 — Autos
References: rafflesyacht & bornrich
Makers of the Illusion Superyacht concept cite the styling of the legendary auto manufacturer Rolls Royce as the inspiration for their new, dazzling concept destined for the Chinese market. Over the past several years, Rolls Royce has made its mark on the affluent eastern marketplace by creating such exclusive models as the 3.8 million dollar Rolls Royce Phantom and the Year of the Dragon edition Phantom. All this individualized attention has left wealthy Chinese citizens hungry for more.
Hoping to capitalize on this shift in eastern tastes, the Illusion Superyacht is destined to be apart of a series of luxury Rolls-inspired yachts from Raffles shipyard. The line is expected to be ready by 2014, but a few of the vessel's alluring stats have already been released. All amenities, including a swimming pool, open-air lounge areas and technologically compatible features keep in line with the sleek minimalist styling that Rolls Royce is celebrated for. The yacht is also rumored to have a gymnasium, theater and spa on-board.
Roomy enough to accommodate 14 guests and 27 members of staff, this concept has the class and luxury to make it an instant Chinese favorite.
Hoping to capitalize on this shift in eastern tastes, the Illusion Superyacht is destined to be apart of a series of luxury Rolls-inspired yachts from Raffles shipyard. The line is expected to be ready by 2014, but a few of the vessel's alluring stats have already been released. All amenities, including a swimming pool, open-air lounge areas and technologically compatible features keep in line with the sleek minimalist styling that Rolls Royce is celebrated for. The yacht is also rumored to have a gymnasium, theater and spa on-board.
Roomy enough to accommodate 14 guests and 27 members of staff, this concept has the class and luxury to make it an instant Chinese favorite.
Trend Themes
1. Luxury Yacht Concepts - The Illusion Superyacht is a concept that demonstrates the trend of luxury yachts inspired by automotive design, catering to the affluent eastern market.
2. Rolls Royce Styling Influence - The Illusion Superyacht draws upon the superior styling of Rolls Royce, showcasing the trend of luxury products being inspired by renowned automotive brands.
3. Tech-integrated Luxury - The Illusion Superyacht incorporates technologically compatible features, highlighting the trend of luxury products incorporating advanced technology for a seamless user experience.
Industry Implications
1. Luxury Yacht Manufacturing - The Illusion Superyacht concept presents an opportunity for luxury yacht manufacturers to explore designs inspired by iconic automotive brands, targeting the Chinese market.
2. Automotive Design - The Illusion Superyacht demonstrates a potential collaboration opportunity for automotive designers to expand their expertise into the luxury yacht industry and create unique automotive-inspired vessels.
3. Luxury Lifestyle and Hospitality - The Illusion Superyacht offers an opportunity for luxury lifestyle and hospitality brands to curate exclusive experiences on board luxury yachts, combining automotive-inspired design with opulent amenities.
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