The 'Days InnBrella' Emits LED Beams to Brighten Dark, Rainy Days
Laura McQuarrie — June 13, 2018 — Marketing
References: daysinn & prnewswire
A dark and gloomy day can sometimes put a damper on one's plans, especially during travel so Days Inn by Wyndham set out to create a unique illuminator umbrella to do more than just shield its guests from the rain.
The exclusive 'Days InnBrella' is touted as a first-of-its-kind design that has the ability to shield people from rain, as well as emit beams of LED light to brighten the days when an umbrella is a necessity. The umbrella design was created to emulate the principles of light therapy, which can help to improve one's energy levels and mood.
The Days InnBrella is now being shared at Days Inn hotels located in some of the rainiest cities in America, including Seattle, Portland and New York.
The exclusive 'Days InnBrella' is touted as a first-of-its-kind design that has the ability to shield people from rain, as well as emit beams of LED light to brighten the days when an umbrella is a necessity. The umbrella design was created to emulate the principles of light therapy, which can help to improve one's energy levels and mood.
The Days InnBrella is now being shared at Days Inn hotels located in some of the rainiest cities in America, including Seattle, Portland and New York.
Trend Themes
1. Light Therapy - Disruptive innovation opportunity: Explore how light therapy can be integrated into various products and services to enhance well-being and mood.
2. Multifunctional Design - Disruptive innovation opportunity: Develop products with multiple functions to provide enhanced utility and convenience to users.
3. Technology-integrated Accessories - Disruptive innovation opportunity: Combine traditional accessories with technology to create innovative and practical solutions for everyday needs.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Incorporate unique and functional amenities, like illuminator umbrellas, to enhance guest experiences.
2. Wellness - Disruptive innovation opportunity: Explore how light therapy and other well-being practices can be integrated into various wellness products and services.
3. Outdoor Gear - Disruptive innovation opportunity: Develop innovative, technology-integrated accessories for outdoor enthusiasts that provide both utility and convenience.
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