The IKEA 'You Can Get More' Campaign Offers a Complete Set of Packages
Amelia Roblin — January 14, 2012 — Marketing
It's always amazing the way that one substantial piece of furniture manages to be packed inside such a seemingly compact crate -- such is the marvelous magic of the Scandinavian furnishings store. This IKEA 'You Can Get More' campaign plays on this concept of quantity, presenting three different movables made entirely of cardboard boxes.
Auge Headquarters of Milan assembled a bed, a chair and a table lamp to advertise an impressive sale of 40% off. The statement which reads that "You can get more," is visualized cleverly when you do a bit of crate counting. An entire un-built bed set would likely fit within a box the size of the headboard. The IKEA 'You Can Get More' campaign thus suggests that for the usual value of a queen, you'll be getting a great deal extra.
Auge Headquarters of Milan assembled a bed, a chair and a table lamp to advertise an impressive sale of 40% off. The statement which reads that "You can get more," is visualized cleverly when you do a bit of crate counting. An entire un-built bed set would likely fit within a box the size of the headboard. The IKEA 'You Can Get More' campaign thus suggests that for the usual value of a queen, you'll be getting a great deal extra.
Trend Themes
1. Cardboard Furniture - The use of cardboard for furniture design and production is becoming popular as it is an eco-friendly and cost-effective alternative to traditional materials.
2. Visual Advertising - Creative visual advertising is becoming popular in order to showcase a product's features and benefits in a unique and memorable way, potentially leading to higher sales.
3. Compact Packaging - As people become more environmentally conscious and storage space becomes more limited, companies are exploring ways to make their products smaller and easier to ship and store.
Industry Implications
1. Furniture - The furniture industry has an opportunity to explore cardboard as a viable and innovative material for production, potentially reaching eco-conscious consumers who are looking for sustainable and stylish options.
2. Advertising - The advertising industry has an opportunity to create visually striking and unforgettable campaigns that showcase a product or service's unique features and benefits.
3. Shipping and Logistics - The shipping and logistics industry can benefit from innovating and streamlining packaging and shipping methods in order to minimize waste and reduce costs for both the company and the consumer.
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