The IKEA FÖRNUFTIG Air Purifier Stylishly Cleans Indoor Air
Michael Hemsworth — November 5, 2020 — Tech
References: newsroom.inter.ikea & homecrux
The IKEA FÖRNUFTIG air purifier is a new appliance from the furniture retail brand that is focused on providing consumers with an affordable solution to help keep indoor environments free from airborne particles.
The air purifier features a design-conscious aesthetic that could be easily integrated into a home and left out in the open without the need to be hidden away. The unit makes use of a triple-filter design that will capture dust and pollen as small as PM2.5 as well as VOCs and formaldehyde. The air purifier will be launched in the mainland China market in November 2020 with a larger rollout taking place in February 2021.
Product Owner Henrik Telander explained the IKEA FÖRNUFTIG air purifier further saying, "Air purifiers aren’t a viable option for most people, in particular not for those living in small spaces. With this in mind, we optimized the air purifier for about 10-square-meters, using less material in a smarter way, which enabled us to lower the price.”
The air purifier features a design-conscious aesthetic that could be easily integrated into a home and left out in the open without the need to be hidden away. The unit makes use of a triple-filter design that will capture dust and pollen as small as PM2.5 as well as VOCs and formaldehyde. The air purifier will be launched in the mainland China market in November 2020 with a larger rollout taking place in February 2021.
Product Owner Henrik Telander explained the IKEA FÖRNUFTIG air purifier further saying, "Air purifiers aren’t a viable option for most people, in particular not for those living in small spaces. With this in mind, we optimized the air purifier for about 10-square-meters, using less material in a smarter way, which enabled us to lower the price.”
Trend Themes
1. Affordable Air Purifiers - There is a trend for retailers to provide affordable air purifiers that allow consumers to keep indoor areas free of harmful particles.
2. Design-conscious Air Purifiers - More retailers are focusing on the design of air purifiers to make them aesthetically pleasing and seamless to integrate into home decor.
3. Triple-filter Air Purifiers - Air purifiers with triple-filter designs that target dust and pollen as well as VOCs and formaldehyde are becoming increasingly popular.
Industry Implications
1. Furniture Retail Industry - Furniture retailers can take advantage of the trend by offering their own affordable and stylish air purifiers, expanding their product lines.
2. Consumer Electronics Industry - The consumer electronics industry can benefit from a focus on creating air purifiers with triple-filter designs for more advanced air purification.
3. Housing Industry - The housing industry can take advantage of the trend by incorporating affordable and stylish air purifiers into small spaces in apartments and condos, making them more appealing to renters.
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