Sennheiser Enters the Premium Audiophile Market with New IE 600 IEMS
Niko Pajkovic — March 2, 2022 — Tech
References: en-ca.sennheiser & digitaltrends
During a recent press event Sennheiser, a consumer audio electronics brand, debuted its IE 600 IEMs (In-ear monitors), marking the brand's entry into the premium audiophile market.
The new IEMS are made from 3D-printed amorphous zirconium, a unique material with a glass-like atomic structure that delivers a distinct worn-out metallic appearance. However, the brand has utilized this metal for more than just its stylistic properties; it's the same material that NASA uses for its Mars rovers because it provides “triple the hardness and bend resistance of high-performance steel." As a result, the material works to protect the IE 600's delicate hardware from any potential damage.
In addition, during the event, the company teased two new exciting products: the Momentum True Wireless 3 earbuds and the Ambeo Dolby Atmos soundbar.
Image Credit: Sennheiser
The new IEMS are made from 3D-printed amorphous zirconium, a unique material with a glass-like atomic structure that delivers a distinct worn-out metallic appearance. However, the brand has utilized this metal for more than just its stylistic properties; it's the same material that NASA uses for its Mars rovers because it provides “triple the hardness and bend resistance of high-performance steel." As a result, the material works to protect the IE 600's delicate hardware from any potential damage.
In addition, during the event, the company teased two new exciting products: the Momentum True Wireless 3 earbuds and the Ambeo Dolby Atmos soundbar.
Image Credit: Sennheiser
Trend Themes
1. 3d-printed Earbuds - Consumer audio electronics brands could leverage 3D-printing technology to create unique, durable and stylish earbuds using new materials.
2. Innovative Use of Nasa-grade Material - Industries such as aerospace and automotive can explore innovative uses of NASA-grade materials to achieve greater product durability and strength.
3. Premium Market Expansions - More brands can explore expanding into the premium audiophile market by offering products with unique features and high-end materials for audiophiles.
Industry Implications
1. Consumer Electronics - Consumer electronics brands can leverage 3D-printing technology to create unique and stylish earbuds using newly available materials.
2. Aerospace - Industries such as aerospace can explore innovative uses of NASA-grade materials to achieve greater product durability and strength.
3. Audio Equipment - More brands can explore expanding into the premium audiophile market by offering products with unique features and high-end materials for audiophiles.
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