iThe iTrend of iPutting an i iNext to iEverything
Ben Preiss — July 31, 2007 — Business
References: trendhunter
iSomeone iMust iPut an iStop iTo iThis iMadness.
Seriously, what did Steve Jobs start when he launched the precious iPod? First of all, as cool as the iPod is, the innovation has dominated the portable media marketplace so much that there is little opportunity for any competitors to enter the market, even if they have cool innovations. However, the shocking point to note today is that the iPod has also polluted the product world with poorly branded products.
Seriously, what did Steve Jobs start when he launched the precious iPod? First of all, as cool as the iPod is, the innovation has dominated the portable media marketplace so much that there is little opportunity for any competitors to enter the market, even if they have cool innovations. However, the shocking point to note today is that the iPod has also polluted the product world with poorly branded products.
Trend Themes
1. Iprefixing - Opportunity for disruptive innovation in creating innovative product names without iPrefixing everything.
2. Branding - Opportunity for disruptive branding innovations to prevent market saturation with poorly-branded products.
3. Alternative Media Players - Disruptive innovation opportunity for companies to create alternative media players that capture new market demand for more diverse offerings.
Industry Implications
1. Technology - Disruptive innovation opportunity for technology companies to explore new offerings beyond portable media players after the saturation resulting from iPrefixing.
2. Marketing - Opportunity for disruptive innovation in marketing by creating effective branding approaches that stand out in an iPrefixed market.
3. Consumer Electronics - Opportunity for consumer electronics companies to create new and innovative products that cater to the changes in market demand away from iPrefixed products.
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