The Dunkin’ Iced Coffee Flavored Jelly Beans are Arriving for Easter
Michael Hemsworth — March 5, 2021 — Marketing
References: dunkindonuts & chewboom
The Dunkin’ Iced Coffee Flavored Jelly Beans have been announced as a new product created in partnership with Frankford Candy that will offer consumers with an alternative way to enjoy the signature flavors from the namesake coffee brand.
The jelly beans are being launched for Easter 2021 and will come in a range of flavors that call to mind some of the brands most recognizable flavors. This includes French Vanilla, Caramel Latte, Butter Pecan, Toasted Coconut and Hazelnut.
The Dunkin’ Iced Coffee Flavored Jelly Beans are a limited-edition product that's being launched for sale at participating Rite Aid and Walgreens locations. The jelly beans will come in 13-ounce bags at a price point of $3.49 and offer a new take on a classic springtime treat.
Image Credit: Dunkin’
The jelly beans are being launched for Easter 2021 and will come in a range of flavors that call to mind some of the brands most recognizable flavors. This includes French Vanilla, Caramel Latte, Butter Pecan, Toasted Coconut and Hazelnut.
The Dunkin’ Iced Coffee Flavored Jelly Beans are a limited-edition product that's being launched for sale at participating Rite Aid and Walgreens locations. The jelly beans will come in 13-ounce bags at a price point of $3.49 and offer a new take on a classic springtime treat.
Image Credit: Dunkin’
Trend Themes
1. Flavored Jelly Beans - Innovative flavors of jelly beans are being introduced by Dunkin’ Donuts, creating opportunities for other brands to offer unique twists on classic snacks.
2. Limited-edition Products for Holidays - Dunkin’ Donuts is capitalizing on Easter by introducing a limited-edition product, inspiring other brands to consider introducing similar products during holiday seasons.
3. Brand Partnerships - Dunkin’ Donuts’ collaboration with Frankford Candy creates a unique product offering, suggesting opportunities for other brands to explore cross-industry partnerships and create exciting new products.
Industry Implications
1. Snack Foods - Companies in the snack industry can learn from Dunkin’ Donuts’ introduction of flavored jelly beans and consider offering unique twists on classic snacks.
2. Seasonal Retail - Brands in seasonal retail can take inspiration from Dunkin’ Donuts’ limited-edition Easter product, and introduce their own limited-edition products during various holidays.
3. Confectionery - Dunkin’ Donuts’ collaboration with Frankford Candy to create flavored jelly beans suggests a new approach to innovation within the confectionery industry, which can inspire further partnerships and new products.
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