Iberostar’s ‘Star Camp’ Appeals to the Hotel's Younger Clientele
Ellen Smith — July 17, 2018 — World
References: iberostar & travelweek
Iberostar’s ‘Star Camp’ is reflective of the hotel brand's efforts to put amenities in place that attract more than an adult clientele.
Launching this summer, Star Camp offers a new and exciting way for kids and parents to enjoy a vacation. The new program, which is catered to those between the ages of eight and 17 years old invites the hotel's younger guests to play, learn and socialize. Those participating can choose between a selection of activities including team sports, social events, board games, science, artistic expression and more. According to the brand, this model was inspired by Scout programs, meaning it functions based off of the core principals of empathy, education, diversity and cooperation.
Launching this summer, Star Camp offers a new and exciting way for kids and parents to enjoy a vacation. The new program, which is catered to those between the ages of eight and 17 years old invites the hotel's younger guests to play, learn and socialize. Those participating can choose between a selection of activities including team sports, social events, board games, science, artistic expression and more. According to the brand, this model was inspired by Scout programs, meaning it functions based off of the core principals of empathy, education, diversity and cooperation.
Trend Themes
1. Youth-focused Hotel Amenities - Hotels can create innovative programs and amenities targeted specifically towards younger guests to attract a wider clientele.
2. Experiential Learning for Kids - Offering opportunities for kids to engage in hands-on learning experiences during their vacations can enhance their overall travel experience.
3. Scout-inspired Hotel Programs - Drawing inspiration from Scout programs can provide a unique framework for designing and implementing hotel activities that promote empathy, education, diversity, and cooperation among young guests.
Industry Implications
1. Hospitality - Hotels can tap into the youth travel market by investing in specialized amenities and programming catering to younger guests.
2. Education and Entertainment - The integration of educational and entertaining activities within hotel programs can create a valuable and memorable experience for children and families.
3. Recreation and Leisure - Hotels can offer a wide range of recreational and leisure activities specifically designed for kids, expanding their offerings and attracting new guests.
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