The Hyundai Giant Vuvuzela Signals the Start of World Cup Matches
Allison Love — June 26, 2010 — Marketing
References: chrisrawlinson & notcot.org
The Hyundai giant vuvuzela was created by the car company in conjunction with Jupiter Drawing Room to kick off each of the World Cup matches. The 114-foot vuvuzuela is blown each time there is a World Cup game to get the city pumped and ready.
The Hyundai giant vuvuzuela is located on an unfinished road above Cape Town, and the noise it emits is incredible. What a way to get South Africans--and visiting tourists--ready for the World Cup!
The Hyundai giant vuvuzuela is located on an unfinished road above Cape Town, and the noise it emits is incredible. What a way to get South Africans--and visiting tourists--ready for the World Cup!
Trend Themes
1. Giant Public Props - Creating giant props for public events could create immersive experiences and generate buzz.
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