The Nike Hypervenom Youth Collection Targets Young Athletes
Rahul Kalvapalle — February 6, 2015 — Fashion
References: news.nike & soccerbible
The Nike Hypervenom youth collection enables youngsters to feel what it's like to be in the boots of their idols, while still enjoy a boot that is optimized for their age and physicality. This collection includes three packs of wildly popular Nike soccer boots altered to suit the unique challenges faced by young and growing players out on the pitch, in the classroom and in the playground.
Each Nike Hypervenom Collection will include a pair of Nike Hypervenom Phelon cleats, Nike Free Hypervenoms and either the Nike Air Max 1, Air Max 90 or Air Max Command.
Perhaps the most eye-catching offering in the pack is the Hypervenom Phelon cleat, a youth-sized of the boot worn by such stars are Barcelona's Neymar.
Each Nike Hypervenom Collection will include a pair of Nike Hypervenom Phelon cleats, Nike Free Hypervenoms and either the Nike Air Max 1, Air Max 90 or Air Max Command.
Perhaps the most eye-catching offering in the pack is the Hypervenom Phelon cleat, a youth-sized of the boot worn by such stars are Barcelona's Neymar.
Trend Themes
1. Youth Sport Shoes - Disruptive innovation opportunity: Designing sport shoes specifically tailored for the needs of young athletes, providing optimal performance and comfort.
2. Idol-inspired Collections - Disruptive innovation opportunity: Creating footwear collections that allow young athletes to experience what it's like to wear the same shoes as their idols, enhancing their motivation and inspiration.
3. Adapted Soccer Boots - Disruptive innovation opportunity: Modifying soccer boots to cater to the unique challenges faced by young and growing players, improving their performance and protecting their physicality.
Industry Implications
1. Sporting Goods - Disruptive innovation opportunity: Developing and manufacturing innovative sport footwear and equipment specifically designed for young athletes.
2. Fashion and Streetwear - Disruptive innovation opportunity: Collaborating with sportswear brands to create trendy and youth-oriented footwear collections, combining style and functionality.
3. Youth and Children's Products - Disruptive innovation opportunity: Producing and marketing specialized sport shoes and apparel for young athletes, addressing the needs and preferences of this specific consumer segment.
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