The Hyperlite Mountain Gear Shell Withstands Anything
Michael Hemsworth — September 14, 2017 — Fashion
References: hyperlitemountaingear & werd
The Hyperlite Mountain Gear Shell jacket has been designed by the Maine-based equipment brand to offer consumers a piece of gear that will withstand just about anything they can throw at it during an adventure. Inherently lightweight and waterproof, the jacket is crafted from Dyneema Composite Fabric and weighs in at just six ounces with a packable aesthetic that compacts it down to the size of a water bottle when not in use.
Adventure travel has emerged as a popular choice for consumers who are looking to escape their daily routine and have an experience unlike what's possible on resorts or in large cities. Brands are responding with new gear options like the Hyperlite Mountain Gear Shell jacket that are designed to be lightweight, highly packable and inherently useful.
Adventure travel has emerged as a popular choice for consumers who are looking to escape their daily routine and have an experience unlike what's possible on resorts or in large cities. Brands are responding with new gear options like the Hyperlite Mountain Gear Shell jacket that are designed to be lightweight, highly packable and inherently useful.
Trend Themes
1. Packable Adventure Gear - The popularity of adventure travel creates an opportunity for companies to innovate with packable gear like the Hyperlite Mountain Gear Shell jacket.
2. Durable Outdoor Clothing - As consumers look for gear that can withstand tough adventures, brands can innovate by creating durable and lightweight outdoor clothing using innovative materials like Dyneema Composite Fabric.
3. Waterproof Products - As outdoor enthusiasts demand gear that can perform in all weather, companies can innovate by creating waterproof products like the Hyperlite Mountain Gear Shell jacket that are both lightweight and packable.
Industry Implications
1. Outdoor Apparel - Companies in the outdoor apparel industry can differentiate themselves by creating lightweight, waterproof, and packable gear that can withstand tough adventures.
2. Adventure Travel - The popularity of adventure travel creates an opportunity for companies to create specialized gear like the Hyperlite Mountain Gear Shell jacket that can meet the unique needs of this market.
3. Sporting Goods - Sporting goods companies can innovate by using innovative materials and designs, like those in the Hyperlite Mountain Gear Shell jacket, to create products that perform well and meet the needs of outdoor enthusiasts.
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