The Hypercube Manipulates Emotion Through Light
Vasiliki Marapas — August 29, 2014 — Art & Design
References: kitwebster & itsnicethat
With his latest installation 'Hypercube,' Australian artist Kit Webster explores the emotional and psychological effects he can inflict upon his viewer through the manipulation of light.
The installation is made up of a coaxial cube fully equipped with an LED set-up spanning 120 meters. Webster can control the light through custom-made software, allowing him to flip through prerecorded light patterns. He has the power to speed the cube up to near-hysteria, and then, just as easily, slow it down to a steady, peaceful rhythm.
The project creates an interesting juxtaposition; on its own, the cube is a simple, minimalist structure that evokes a sense of balance. However, it transforms completely, becoming the host to "range of intricate choreographies."
The installation is made up of a coaxial cube fully equipped with an LED set-up spanning 120 meters. Webster can control the light through custom-made software, allowing him to flip through prerecorded light patterns. He has the power to speed the cube up to near-hysteria, and then, just as easily, slow it down to a steady, peaceful rhythm.
The project creates an interesting juxtaposition; on its own, the cube is a simple, minimalist structure that evokes a sense of balance. However, it transforms completely, becoming the host to "range of intricate choreographies."
Trend Themes
1. Emotion-inducing Light Installations - Exploring the emotional and psychological effects of light manipulation through installation art, presenting opportunities for innovation in experiential marketing and event production.
2. Customizable LED Light Control Software - The development of custom light control software allows for greater control over lighting effects, creating opportunities for innovation in interior design, architectural lighting, and stage production.
3. Minimalist Design with Complex Illumination - Combining minimalistic design with intricate light choreographies simplifies the installation process while maintaining the potential for complex and immersive visual experiences, presenting opportunities for innovation in art-installation and retail environments.
Industry Implications
1. Experiential Marketing - Using emotion-inducing light installations to create immersive and memorable experiences, encouraging innovation in brand activations and event production.
2. Interior Design - Incorporating customizable LED light control software into interior design projects, allowing for innovation in architectural lighting and personalized lighting design for residential and commercial spaces.
3. Art Installation and Exhibition - Utilizing minimalist design with complex illumination choreographies in art installations and exhibitions, presenting opportunities for innovation in museum and gallery curation, and outdoor public installations.
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