The Hyper Haute Collection Uses Mundane Materials
Barbara Lane — May 31, 2012 — Fashion
References: hyperhaute & thelanestylehouse
The pieces from the Hyper Haute jewelry collection are all statement makers. The bold collection consists of functional door-locking devices, utility chains and car tow hooks revamped to become the ultimate in chic jewelry. The idea to use such odd materials was born from concern for budget during the recent recession. As is usually the case, this state of panic birthed a great idea in the Hyper Haute collection.
Although most pieces ooze enough edginess to make Lady Gaga proud, the collection includes more subtle, demure pieces as well. Designer Erica Dunk infuses her artistic perspective into everything she creates, even if it seems minimalist at first. Hyper Haute has pieces ranging from mid-to-high pricing points, making this collection available to a large audience.
Although most pieces ooze enough edginess to make Lady Gaga proud, the collection includes more subtle, demure pieces as well. Designer Erica Dunk infuses her artistic perspective into everything she creates, even if it seems minimalist at first. Hyper Haute has pieces ranging from mid-to-high pricing points, making this collection available to a large audience.
Trend Themes
1. Upcycled Jewelry - Exploring the use of unconventional materials for creating unique and sustainable jewelry pieces.
2. Functional Fashion - Blurring the line between fashion and functionality by transforming everyday objects into stylish accessories.
3. Affordable Luxury - Creating high-end jewelry collections at accessible price points, appealing to a broader consumer base.
Industry Implications
1. Jewelry - Opportunity for jewelry brands to innovate by incorporating unexpected materials and redefining traditional designs.
2. Fashion - Potential for fashion brands to experiment with utilitarian elements and merge fashion with practicality.
3. Luxury Goods - Chance for luxury brands to tap into the affordable luxury segment and cater to an expanding market of conscious consumers.
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