The HYPEBEAST ‘Restless East’ Photoshoot Stars Rico the Zomb
Meghan Young — September 27, 2013 — Fashion
References: rickgenest & hypebeast
With Halloween fast approaching, it is safe to say that Rico the Zombie will be popping up a lot more in the fashion industry, starting with the HYPEBEAST ‘Restless East’ online editorial. The men’s lifestyle blog embraces his edgy look in order to bring a brooding moodiness to their curated looks.
Shot on a Hong Kong rooftop on a grey fall day, the HYPEBEAST ‘Restless East’ online editorial is inspired by “the idea of the Jiangshi identity within Asian folklore,” as written on the website. Directed by the in-house team, the photoshoot showcases pieces from this season’s 3.1 Phillip Lim, ETRO and Burberry Prosum collections. Rico’s extensive and dark body art really complement the meticulous suits and formalwear.
Shot on a Hong Kong rooftop on a grey fall day, the HYPEBEAST ‘Restless East’ online editorial is inspired by “the idea of the Jiangshi identity within Asian folklore,” as written on the website. Directed by the in-house team, the photoshoot showcases pieces from this season’s 3.1 Phillip Lim, ETRO and Burberry Prosum collections. Rico’s extensive and dark body art really complement the meticulous suits and formalwear.
Trend Themes
1. Moody Menswear - Opportunity for designers to create menswear collections that embrace a darker, edgier look.
2. Asian Folklore Inspired - Opportunity for fashion designers to incorporate Asian folklore elements into their collections to appeal to global fashion consumers.
3. Rooftop Photoshoots - Opportunity for brands to showcase their products by shooting photoshoots on rooftops, especially in urban areas.
Industry Implications
1. Men's Fashion - Men's fashion industry can leverage edgier look and folklore-inspired designs to create new collections and capture a larger market share.
2. Luxury Fashion - Luxury fashion brands can incorporate Asian folklore elements in their collections to appeal to the growing global luxury fashion market.
3. Photography - Photography businesses can capitalize on the trend of rooftop photoshoots to offer unique locations for fashion shoots, creating a new revenue stream.
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