This Ad Features a Dreaming Kim Kardashian Woken by Hype Energy Drink
This Hype energy drink ad features Kim Kardashian who stars in a Victorian-themed dream sequence before being woken up with a sip of the popular beverage.
The commercial begins with Kim riding her bike with a basket filled with colorful energy drinks. She is suddenly thrown from the bike and transported to a dream world where her outfit consists of a blonde wig and a deep purple, Victorian gown. The reality star lays in an elegant living room and poses with an exquisite, crystal glass that is filled with a Hype energy drink. As she sips the purple beverage, she is instantly transported back to reality.
The commercial ends with Kim prancing around energetically to beat-infused music. She is now wearing fiercely bold leather outfits, smiling and drinking more Hype.
The commercial begins with Kim riding her bike with a basket filled with colorful energy drinks. She is suddenly thrown from the bike and transported to a dream world where her outfit consists of a blonde wig and a deep purple, Victorian gown. The reality star lays in an elegant living room and poses with an exquisite, crystal glass that is filled with a Hype energy drink. As she sips the purple beverage, she is instantly transported back to reality.
The commercial ends with Kim prancing around energetically to beat-infused music. She is now wearing fiercely bold leather outfits, smiling and drinking more Hype.
Trend Themes
1. Energy Drink Advertising - The dream sequence format of this Hype energy drink ad creates an immersive and eye-catching advertisement that could be imitated or improved upon by other energy drink companies through innovative storytelling techniques.
2. Celebrity Endorsement - The use of Kim Kardashian as the face of Hype energy drink in this advertisement creates a relatable and reputable image for the company and could prompt other drink brands to seek out celebrity endorsements of their own.
3. Immersion Marketing - The immersive nature of the dream sequence featured in this Hype energy drink ad creates a memorable and unique ad experience, inspiring other companies to develop similarly immersive marketing campaigns.
Industry Implications
1. Beverage - The Hype energy drink ad, featuring Kim Kardashian, is an innovative piece of marketing that could be used as inspiration for other brands in the beverage industry to develop similarly captivating advertisements.
2. Celebrity - The use of Kim Kardashian as the face of Hype energy drink in this advertisement is a prime example of the celebrity endorsement trend within the celebrity industry, creating the opportunity for other brands to follow suit.
3. Marketing - The immersive nature of the dream sequence featured in this Hype energy drink ad is a reminder of the importance of creative marketing in any industry, showing that innovative storytelling techniques can create eye-catching advertisements for any product.
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