TenseandUrgent's Witty Cards Feature Blunt Messaging
Riley von Niessen — May 3, 2016 — Art & Design
Lindsey Connell's greeting card and gift company TenseandUrgent offers a variety of festive greetings including these humorous Mother's Day cards. Each features uniquely crafted illustrations to get the perfect message across to loved ones for any special day.
The brand's witty Mother's Day cards consider those negative childhood memories in the most loving way possible, with one stating "Happy Mother's Day! Thanks for all the Righteous Haircuts" with a series of images that include the classic bowl-cut and mullet. Another shows a child posing for picture day complete with a uni-brow and purple eye shadow, captioned "Revenge will be sweet mom. Til then, Happy Mother's Day".
TenseandUrgent uses 100% recycled card stock for its products and every image is hand-drawn to give each a character that is distinctive and personalized.
The brand's witty Mother's Day cards consider those negative childhood memories in the most loving way possible, with one stating "Happy Mother's Day! Thanks for all the Righteous Haircuts" with a series of images that include the classic bowl-cut and mullet. Another shows a child posing for picture day complete with a uni-brow and purple eye shadow, captioned "Revenge will be sweet mom. Til then, Happy Mother's Day".
TenseandUrgent uses 100% recycled card stock for its products and every image is hand-drawn to give each a character that is distinctive and personalized.
Trend Themes
1. Humorous Greeting Cards - Opportunity for disruptive innovation lies in creating witty and unique greeting cards that use humor to deliver a message on special occasions.
2. Personalized Illustrations - There is potential for disruptive innovation in the customization of hand-drawn illustrations on greeting cards, allowing for a more distinctive and personalized touch.
3. Sustainable Card Stock - The use of 100% recycled card stock presents an opportunity for disruptive innovation in the eco-friendly greeting card industry.
Industry Implications
1. Greeting Card Industry - Disruptive innovation can be explored in the greeting card industry by introducing humorous and uniquely illustrated cards that stand out in the market.
2. Gift Industry - Opportunity for disruptive innovation exists in the gift industry by offering humorous greeting cards as a complementary product to enhance the overall gifting experience.
3. Eco-friendly Products - Disruptive innovation can be pursued in the eco-friendly product industry by producing greeting cards made from sustainable materials like 100% recycled card stock.
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