Puma and Sole Collector Team Up for a One-of-a-Kind Game
Michael Hines — July 1, 2010 — Marketing
References: vimeo & solecollector
If you are in New York City, you should head down to the South Street Seaport and try your hand at human foosball. Puma and Sole Collector teamed up to create the first-ever human foosball table, and the results look fun.
Human foosball works just like regular foosball. You are attached to your teammates and can't move forward or backwards; everyone has to work together to move side to side. The MVPs of the first game got to take home size 45 Pumas to show off.
Human foosball works just like regular foosball. You are attached to your teammates and can't move forward or backwards; everyone has to work together to move side to side. The MVPs of the first game got to take home size 45 Pumas to show off.
Trend Themes
1. Human Foosball Games - Opportunity to create customized human foosball experiences for events and team-building activities.
2. Collaborative Sports - Opportunity to develop other team sports that require synchronization and cooperation.
3. Branded Gaming Experiences - Opportunity for brands to partner with gaming companies to create unique and interactive gaming experiences.
Industry Implications
1. Event Management - Opportunity for event management companies to incorporate human foosball games into their offerings.
2. Sports Equipment - Opportunity for sports equipment manufacturers to design and produce equipment specifically for human foosball.
3. Branding and Marketing - Opportunity for branding and marketing agencies to help brands create branded gaming experiences to engage with consumers.
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