The Hulu Mobile App is Being Reworked to Improve Discovery
Daniel Johnson — October 25, 2019 — Tech
References: hulu & techcrunch
The Hulu mobile app was recently redesigned in order to optimize its discovery features. The new design is currently being released to iOS as well as Android devices. The Hulu iOS app now has a "Hulu Picks" section, which is entirely comprised of content picked by Hulu staff members. The section was added to replace a section that was derived from view history.
This new change to the app will allow users to quickly find content to stream and was made in response to previous feedback Hulu received from its user base.
Devices running iOS are the first to get the changes to the Hulu Mobile app. The company has also indicated that other devices will receive the update shortly.
Image Credit: Shutterstock
This new change to the app will allow users to quickly find content to stream and was made in response to previous feedback Hulu received from its user base.
Devices running iOS are the first to get the changes to the Hulu Mobile app. The company has also indicated that other devices will receive the update shortly.
Image Credit: Shutterstock
Trend Themes
1. Improved-video-streaming-layouts - The redesign of the Hulu mobile app showcases an opportunity for streaming services to enhance discovery features.
2. Hulu-picks-section - The introduction of the 'Hulu Picks' section presents an opportunity for content curation in streaming apps.
3. User-feedback-driven-updates - Hulu's response to user feedback highlights the importance of incorporating user opinions for app optimization.
Industry Implications
1. Streaming-services - Streaming services can leverage improved video streaming layouts to increase user engagement and content consumption.
2. Content-curation - The addition of the 'Hulu Picks' section presents opportunities for content curation platforms to collaborate with streaming apps.
3. User-experience-improvement - Hulu's user feedback-driven updates open avenues for user experience optimization across various industries.
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