The Toyota Hui Car-Sharing Service Will be Exclusive to Hawaii
Justin Lam — July 11, 2018 — Autos
The Toyota Hui car-sharing service has finally launched and will be an exclusive service to Oahu in Hawaii. Much like Zipcar and General Motors Mave, Hui will allow users to order and unlock cars with their smartphone and will feature new vehicles in various locations around the city. The current offering will have 25 parking spots around the city with about 50 cars in circulation. Toyota has assured that the Hui car-sharing service will be incredibly convenient because gas is included and all payments can be done via a smartphone.
The Hui car-sharing service currently offers two different pricing plans. The first is the Elite plan, which features and undisclosed membership cost, and will range in prices depending on the vehicles they choose to drive. A Freedom pay-as-you-go membership plan will also be offered but will charge higher fees for renting cars.
Image Credit: Toyota
The Hui car-sharing service currently offers two different pricing plans. The first is the Elite plan, which features and undisclosed membership cost, and will range in prices depending on the vehicles they choose to drive. A Freedom pay-as-you-go membership plan will also be offered but will charge higher fees for renting cars.
Image Credit: Toyota
Trend Themes
1. Car-sharing Services - Car-sharing services like Toyota Hui, Zipcar, and General Motors Mave are disrupting the transportation industry by offering convenient and flexible options for urban dwellers.
2. Smartphone-based Unlocking - The integration of smartphone technology for ordering and unlocking cars is creating opportunities for disruptive innovation in the car-sharing sector, making it more convenient and efficient for users.
3. Inclusive Pricing Plans - The introduction of inclusive pricing plans, such as Hui's Elite and Freedom plans, is disrupting the traditional car rental model by offering flexible membership options and charging based on vehicle selection.
Industry Implications
1. Transportation - The transportation industry is being disrupted by car-sharing services like Toyota Hui, as they provide an alternative to traditional car ownership and offer more sustainable transportation options.
2. Technology - Smartphone-based unlocking and payment methods are driving disruptive innovation in the technology industry, making car-sharing services more accessible and user-friendly.
3. Automotive - The automotive industry is experiencing disruptive innovation through the rise of car-sharing services, which are changing consumer preferences and behaviors when it comes to vehicle ownership and usage.
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