The Hugo Boss Green FW11/12 Campaign Mesmerizes
Amelia Roblin — July 13, 2011 — Fashion
References: hugoboss & thefashionisto
A photographer will likely tell you that the difference between a magnificent picture and a failure comes down to the treatment of light. Looking at the Hugo Boss Green FW11/12 campaign however reveals that this all-important ingredient has been amplified artificially through photo editing.
Male model Chad White poses with his female partner in each of these prints, wearing a colorful collection of casual looks. If there was ever any confusion between the subjects and their metropolitan backdrops, electric green halos serve well to frame the pair as the focus of each photograph.
The effect created may remind one of the northern lights, or perhaps of the visual achieved when waving a glowstick in front of a camera with a slow shutter speed. Either way, the Hugo Boss Green FW11/12 campaign offers an eye-catching aesthetic that's sure to draw attention to upcoming line of apparel.
Male model Chad White poses with his female partner in each of these prints, wearing a colorful collection of casual looks. If there was ever any confusion between the subjects and their metropolitan backdrops, electric green halos serve well to frame the pair as the focus of each photograph.
The effect created may remind one of the northern lights, or perhaps of the visual achieved when waving a glowstick in front of a camera with a slow shutter speed. Either way, the Hugo Boss Green FW11/12 campaign offers an eye-catching aesthetic that's sure to draw attention to upcoming line of apparel.
Trend Themes
1. Artificial Light Enhancement - The use of photo editing to amplify the treatment of light in visuals creates a captivating and eye-catching aesthetic.
2. Colorful Casual Fashion - The campaign showcases a collection of casual looks in vibrant colors, providing inspiration for fashion brands to explore bold and lively designs.
3. Electrifying Halos - The electric green halos in the campaign create a mesmerizing effect, presenting an opportunity for companies to incorporate innovative lighting techniques into their marketing visuals.
Industry Implications
1. Visual Effects and Editing - The artificial light enhancement trend opens up opportunities for businesses in the visual effects and editing industry to create stunning and immersive visuals.
2. Fashion and Apparel - The colorful casual fashion trend inspires fashion brands to explore vibrant and lively designs, attracting the attention of fashion-conscious consumers.
3. Marketing and Advertising - The electrifying halo effect can be leveraged by marketing and advertising companies to create visually striking campaigns that capture viewers' attention.
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