The HUF Mateo Features a New Design by Eric Haze
Jonathon Brown — February 23, 2013 — Fashion
References: store.hufworldwide & kicksonfire
The HUF Mateo has been graced with a graffiti twist thanks to legendary artist Eric Haze.
The intense, overlapping print is made up of the word HUF written in graffiti from different angles. The busy print turns out looking more like a pattern than typeface, but that's the whole point. This collaboration adds a lot of energy to the typically plane looking HUF shoes and makes them a conversation piece.
HUF didn't settle on just a pair of shoes for its collaboration with Eric Haze. Instead, they took the same print and created a five panel hat as well as a short sleeve button up shirt. Even while implementing this crazy graffiti design, HUF makes sure its branding is still visible with clear HUF markings on all the pieces seen here.
The intense, overlapping print is made up of the word HUF written in graffiti from different angles. The busy print turns out looking more like a pattern than typeface, but that's the whole point. This collaboration adds a lot of energy to the typically plane looking HUF shoes and makes them a conversation piece.
HUF didn't settle on just a pair of shoes for its collaboration with Eric Haze. Instead, they took the same print and created a five panel hat as well as a short sleeve button up shirt. Even while implementing this crazy graffiti design, HUF makes sure its branding is still visible with clear HUF markings on all the pieces seen here.
Trend Themes
1. Graffiti Fashion - Collaborations with famous street artists can bring new energy and creativity to fashion design.
2. Pattern Typeface - Experimentation with typography can lead to unique and eye-catching designs in fashion and other industries.
3. Multi-product Collaborations - Collaborating on a print or design across multiple products can create a cohesive and distinctive brand aesthetic.
Industry Implications
1. Fashion - Graffiti-inspired designs can be incorporated into clothing, accessories, and footwear to appeal to a streetwear audience.
2. Art - Street art can be used as a starting point for new art pieces and installations.
3. Advertising and Marketing - Companies can work with street artists to create unique and edgy ad campaigns that stand out from traditional advertising.
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