The Huawei P8 Lite is Targeting the American Smartphone Market
Rahul Kalvapalle — June 4, 2015 — Tech
The Huawei P8 Lite is a mid-range handset that the Chinese company hopes will help it properly infiltrate the American smartphone market. Huawei is actually one of the world's biggest smartphone-makers but you wouldn't know that if you lived in the USA. Huawei is now looking to change that.
This smartphone has a similar design to the higher-end P8 and P8 Max, but features slightly humbler features. Its body uses plastic rather than aluminum, and its display usea 720p resolution. The processor is a quad-core Qualcomm Snapdragon 615 with 2 GB of RAM.
The Huawei P8 Lite lives up to its name and is a lightweight offering both in its physical form as well as its operation.
This smartphone has a similar design to the higher-end P8 and P8 Max, but features slightly humbler features. Its body uses plastic rather than aluminum, and its display usea 720p resolution. The processor is a quad-core Qualcomm Snapdragon 615 with 2 GB of RAM.
The Huawei P8 Lite lives up to its name and is a lightweight offering both in its physical form as well as its operation.
Trend Themes
1. Lightweight Smartphones - There is an opportunity for companies to create affordable, yet efficient mid-range smartphones to target users who prefer lightweight devices.
2. Chinese Smartphone Infiltration - There is potential for Chinese smartphone makers to expand their reach in the US market by producing affordable, high-quality handsets.
3. Mid-range Smartphones - The market for mid-range smartphones is growing, and there is opportunity for companies to offer high-end features at a more affordable price.
Industry Implications
1. Smartphone Manufacturing - There is potential for smartphone manufacturers to focus on producing lightweight devices with powerful performance to meet consumer demand.
2. Consumer Electronics Retail - Retailers can target consumers who prefer lightweight devices by offering a range of mid-range smartphones at affordable prices.
3. Telecommunications Industry - The rise of mid-range smartphones creates opportunities for telecommunications companies to offer more data and connectivity plans, tailored to mid-range devices.
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