These Differently Designed Memo Pads Were Digitally Printed Using HP Indigo
Alyson Wyers — September 15, 2014 — Marketing
References: heret.co.il & thedieline
This pad of paper was made using an HP Indigo Digital Press so you can take notes, get organized and keep on trucking. The Heret Memo Pad was designed by Heret Printing in Israel for the upcoming Jewish new year. Based on an algorithm from HP Indigo, the Israeli company was able to print thousands of uniquely designed note pads.
Heret's is the first on Earth to install the HP Indigo 30000 Digital Press. In doing so, they were able to honor their loyal customers with a personalized gift. They explained "Utilizing digital printing, we [were] able to reach offset quality with the additional benefits of personalization, mass customization, and brand protection."
The memo pad is different due to its digital printing technique, but also because of the hot foil, selective UV and embossing.
Heret's is the first on Earth to install the HP Indigo 30000 Digital Press. In doing so, they were able to honor their loyal customers with a personalized gift. They explained "Utilizing digital printing, we [were] able to reach offset quality with the additional benefits of personalization, mass customization, and brand protection."
The memo pad is different due to its digital printing technique, but also because of the hot foil, selective UV and embossing.
Trend Themes
1. Digital Printing - The trend of using digital printing technology for mass customization and personalized branding presents an opportunity for companies to meet the demands of their customers.
2. Mass Customization - The trend of offering personalized and customized products such as memo pads using digital printing technology presents an opportunity for companies to differentiate themselves and increase customer loyalty.
3. Brand Protection - The trend of leveraging digital printing technology for enhanced brand protection presents an opportunity for companies to combat forgery and counterfeiting.
Industry Implications
1. Printing Industry - The printing industry has an opportunity to innovate and differentiate their offerings by leveraging digital printing technology for mass customization and personalized branding, among other benefits.
2. Stationery Industry - The stationery industry can take advantage of digital printing technology to offer customized and personalized products like memo pads that appeal to consumers looking for unique and creative options.
3. Security Industry - The security industry has an opportunity to leverage digital printing technology for enhancing brand protection and reducing the risk of forgery and counterfeiting.
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