This Chart Provides Suggestions on How to Write Content Effectively
Elise Ying-Hei Ho — December 10, 2012 — Marketing
References: visual.ly
A lot of sites are focusing on online marketing via social media, newsletters and blogs, all of which is to drive more traffic to their sites, but what the successful ones have in common is that they know how to write content effectively.
An important thing to consider when writing online is search engine optimization (SEO). That being said, writers shouldn't overwhelm the blog entry with SEO terms in hopes of boosting their rankings. Instead, consider the target audience of the article and what goal this article should achieve. Writing timely entries -- holiday or event-based ones -- is just as important as promoting them effectively as well. Learning how to write content may seem daunting at first with all these points to consider but with more practice, it should come to writers as second nature.
An important thing to consider when writing online is search engine optimization (SEO). That being said, writers shouldn't overwhelm the blog entry with SEO terms in hopes of boosting their rankings. Instead, consider the target audience of the article and what goal this article should achieve. Writing timely entries -- holiday or event-based ones -- is just as important as promoting them effectively as well. Learning how to write content may seem daunting at first with all these points to consider but with more practice, it should come to writers as second nature.
Trend Themes
1. Effective Content Writing - Opportunity for technology that can analyze and improve content writing for SEO purposes and target audience engagement.
2. Timely and Event-based Blogging - Opportunity for platforms that can help bloggers identify upcoming events or holidays and provide suggestions for relevant content.
3. Balancing SEO and Audience Engagement - Opportunity for software that can assist writers in optimizing their content for search engines while maintaining a focus on audience engagement.
Industry Implications
1. Content Creation Tools - Tools that help bloggers write effectively and efficiently while maintaining SEO.
2. Event Marketing Platforms - Platforms that help marketers identify upcoming events and provide insights and recommendations for relevant content creation.
3. SEO Optimization Software - Software that offers insights and suggestions on how to balance SEO optimization and audience engagement in content creation.
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