The ‘How Much Engagement are Top Brands Getting on Instagram'
Jennifer Gosnell — June 3, 2013 — Marketing
References: visual.ly & pinfographics.org
The ‘How Much Engagement Are Top Brands Getting on Instagram’ infographic looks at the importance of followers for companies on the popular social media site. The top three brands on Instagram, as of right now, are Nike, with 1,494,058 followers, MTV, with 1,310,632 followers and Starbucks, with 1,245,858 followers.
The importance of posting relevant, timely and active information on the social media platform is key. For instance, Starbucks posts photos of drinks they have on special with the information for the special included in the post. It’s their way of both advertising in a general sense, as well as alerting their consumers to deals of the day. Social media can be a fantastic way for brands to reward loyal consumers as well as build new relationships with potential clients.
The importance of posting relevant, timely and active information on the social media platform is key. For instance, Starbucks posts photos of drinks they have on special with the information for the special included in the post. It’s their way of both advertising in a general sense, as well as alerting their consumers to deals of the day. Social media can be a fantastic way for brands to reward loyal consumers as well as build new relationships with potential clients.
Trend Themes
1. Increased Social Media Engagement - Brands are focusing on increasing their social media engagement by posting relevant and timely information, offering special deals, and building relationships with consumers.
2. Importance of Instagram Followers - Companies are recognizing the significance of having a large number of followers on Instagram in order to increase brand visibility and reach a wider audience.
3. Utilizing Social Media for Advertising - Businesses are using social media platforms like Instagram to advertise their products and services, with strategic content that showcases their offerings and entices potential customers.
Industry Implications
1. Digital Marketing - Digital marketing agencies and professionals can help brands optimize their social media strategies to increase engagement and follower count on platforms like Instagram.
2. E-commerce - E-commerce companies can leverage a strong social media presence, particularly on Instagram, to promote their products, offer exclusive deals, and attract more customers.
3. Brand Management - Brand management professionals can utilize social media platforms like Instagram to build and enhance brand reputation, engage with consumers, and drive sales through targeted marketing campaigns.
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