Figure Out How Klout Perks Work in This Chart
Elise Ying-Hei Ho — November 25, 2012 — Social Media
References: whattheklout.virb
Beginning in 2008, a system called Klout was devised to determine how effective individuals were with their online exposure, rewarding them in the process, but is there anyone who really knows how Klout perks work?
It’s really a mystery as to who gets what it comes to the perks. The Klout Perk Effect Infographic shares some insightful knowledge about what each person’s Klout score says about them. Corresponding the system’s score to monetary values, the chart lists a few items in each scoring range that the individual is eligible for. Depending on what each individual is hoping to get the perks for, they can target their social media and online comments towards those categories, which increases the possibility of them receiving more plus Ks in that category.
It’s really a mystery as to who gets what it comes to the perks. The Klout Perk Effect Infographic shares some insightful knowledge about what each person’s Klout score says about them. Corresponding the system’s score to monetary values, the chart lists a few items in each scoring range that the individual is eligible for. Depending on what each individual is hoping to get the perks for, they can target their social media and online comments towards those categories, which increases the possibility of them receiving more plus Ks in that category.
Trend Themes
1. Klout Score Optimization - Opportunities for businesses to help individuals optimize their Klout scores to receive more perks based on their interests.
2. Gamification of Social Media - Opportunities for businesses to gamify social media interactions and reward users for achieving certain milestones.
3. Personalized Perk Programs - Opportunities for businesses to create personalized perk programs for individuals based on their interests and online behaviors.
Industry Implications
1. Social Media Marketing - Businesses can use Klout to identify influential social media users and offer rewards for promoting their brand.
2. E-commerce - Businesses can offer Klout perks as incentives for individuals to make purchases on their e-commerce platforms.
3. Digital Marketing Analytics - Businesses can use Klout scores as a metric to measure the effectiveness of their digital marketing campaigns and adjust targeting strategies accordingly.
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