This Brooklyn-Based Retailer Sells Modern Household Accessories
Katherine Pendrill — January 20, 2016 — Art & Design
References: supergoodthing & fastcodesign
'Good Thing' is a Brooklyn-based brand that sells modern household accessories and other small objects. While brands such as Muji and Flying Tiger have been reimagining common household objects for years, Good Thing aims to offer an American-made alternative for home goods.
Good Thing offers common household accessories such as mirrors, bookends and storage baskets at prices that are affordable for the average consumer. Like Muji and other brands, all of the products are characterized by minimalist designs that prioritize utility. But unlike Muji, each item sold by Good Thing is crafted by an American designer. Moreover, all of the products are made and packaged in Brooklyn using simple fabrication techniques that help to keep costs down.
While the brand is still young, Good Thing represents a new effort to restore America's reputation in the design industry.
Good Thing offers common household accessories such as mirrors, bookends and storage baskets at prices that are affordable for the average consumer. Like Muji and other brands, all of the products are characterized by minimalist designs that prioritize utility. But unlike Muji, each item sold by Good Thing is crafted by an American designer. Moreover, all of the products are made and packaged in Brooklyn using simple fabrication techniques that help to keep costs down.
While the brand is still young, Good Thing represents a new effort to restore America's reputation in the design industry.
Trend Themes
1. Minimalist Household Accessories - A trend of offering affordable, minimalist household accessories that prioritize utility and are designed by American makers.
2. American-made Alternatives - A trend of providing American-made alternatives for home goods to support local designers and manufacturers.
3. Restoring America's Reputation in Design - A trend of reestablishing America's reputation in the design industry through brands like Good Thing that prioritize American craftsmanship.
Industry Implications
1. Home Goods Retail - The home goods retail industry can explore offering affordable, minimalist household accessories that are designed and made in the USA.
2. Local Designers and Makers - Local designers and makers can find opportunities to showcase their craft by partnering with brands like Good Thing that prioritize American-made products.
3. Design Education and Support - The design education and support industry can help aspiring designers gain the skills and knowledge to contribute to the restoration of America's reputation in the design industry.
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