Brands Can Use 'House Party' to Market Products Directly to Customers
Katherinev123 — January 29, 2012 — Marketing
References: houseparty & psfk
For many brands, getting a product to a targeted customer group can be extremely difficult, but House Party is here to help. House Party is an organization that helps brands promote their products through, well, house parties.
Consumers who are interested in throwing a branded house party just have to visit the House Party website to sign up for the branded parties that are represented. After they invite friends and family members to the party, they will receive exclusive products, coupons and other goodies -- which range from food and toys to games and beauty products -- from the brands in a free 'Party Pack' to share with the party's attendees.
As PSFK points out, House Party provides a unique way for brands to get their products to their customers on a more "intimate level," thereby encouraging party-attendees to become regular customers and fans.
Consumers who are interested in throwing a branded house party just have to visit the House Party website to sign up for the branded parties that are represented. After they invite friends and family members to the party, they will receive exclusive products, coupons and other goodies -- which range from food and toys to games and beauty products -- from the brands in a free 'Party Pack' to share with the party's attendees.
As PSFK points out, House Party provides a unique way for brands to get their products to their customers on a more "intimate level," thereby encouraging party-attendees to become regular customers and fans.
Trend Themes
1. Branded House Parties - The trend of using house parties as a marketing strategy allows brands to engage with customers on a more personal level, leading to increased loyalty and brand advocacy.
2. Direct-to-customer Promotion - The trend of utilizing platforms like House Party enables brands to directly reach their target customers and build relationships, bypassing traditional advertising channels.
3. Experiential Marketing - The trend of hosting branded house parties creates immersive experiences for consumers, fostering stronger emotional connections to the brand and its products.
Industry Implications
1. Consumer Packaged Goods (CPG) - CPG brands can leverage the trend of branded house parties to create direct connections with consumers and generate excitement and word-of-mouth buzz for their products.
2. Event Planning - The trend of branded house parties presents growth opportunities for event planning companies that can help brands organize and execute engaging and memorable party experiences.
3. Digital Marketing - The trend of direct-to-customer promotion through platforms like House Party requires digital marketing expertise to effectively target and engage specific customer segments.
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