‘House of the Very Island' Autumn/Winter 2010/2011 Collection
Tiana Reid — May 22, 2010 — Fashion
References: houseofthe & thefashionisto
'House of the Very Island' is a Vienna-based design cooperation consisting of Jakob Lena Knebl, Karin Krapfenbauer, Markus Hausleitner and Martin Sulzbacher. Their latest Autumn/Winter 2010/2011 collection is dubbed 'Go Wild in the Country' and channels an exquisite mix of rural, loose-fitting slacks and a more city-boy touch with Oliver Twist tweeds and blazers.
Dark and earthy colors emphasize the brand's commitment to environmental sustainability as well as the effortless anti-fashion looks.
Implications - These looks are a refreshing change from the sometimes reptitive looks of Vogue and InStyle, and showcase a different side of fashion that is catered towards comfort and simplicity without compromising style.
Dark and earthy colors emphasize the brand's commitment to environmental sustainability as well as the effortless anti-fashion looks.
Implications - These looks are a refreshing change from the sometimes reptitive looks of Vogue and InStyle, and showcase a different side of fashion that is catered towards comfort and simplicity without compromising style.
Trend Themes
1. Anti-fashion Clothing - Develop clothing that is focused on comfort and simplicity without compromising style.
2. Earthy Tone Fashion - Use eco-friendly materials in earthy colors to emphasize environmental sustainability.
3. Rural and City Fashion Blend - Create clothing that combines rural, loose-fitting slacks with city-boy touches like tweeds and blazers.
Industry Implications
1. Sustainable Fashion - Design and produce clothing that is environmentally sustainable through the use of eco-friendly materials.
2. Anti-fashion Industry - Develop an industry that focuses on comfort and simplicity without compromising style in clothing.
3. Rural/urban Fashion Industry - Create an industry that caters to both rural and urban fashion trends by combining elements of both styles.
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