House of Marley Headphones Jam Their Way to CES 2014
Farida Helmy — January 14, 2014 — Eco
References: thehouseofmarley & pcmag
Made using earth-friendly materials, House of Marley’s new REWIND line pitches sustainable headphones that pride themselves in being as exceptional as the industry market leaders when it comes to quality.
Using components such as organic cotton, reclaimed hemp and recycled bottles, Rohan Marley’s – Bob Marley’s son – REWIND not only stays on point when it comes to the environment, the altruistic company also gives back to a good cause with a percentage of profits going to the 1Love foundation.
The new range of six headphones coming out are both in-ear and on-ear headphones, with most including Bluetooth-enabled connectivity.
“We try to stay away from the trends,” Marley said about his brand. “We try to deal with things that really resonate with our philosophies, and our giving-back principles. Our sustainable movement will continue to grow.”
Using components such as organic cotton, reclaimed hemp and recycled bottles, Rohan Marley’s – Bob Marley’s son – REWIND not only stays on point when it comes to the environment, the altruistic company also gives back to a good cause with a percentage of profits going to the 1Love foundation.
The new range of six headphones coming out are both in-ear and on-ear headphones, with most including Bluetooth-enabled connectivity.
“We try to stay away from the trends,” Marley said about his brand. “We try to deal with things that really resonate with our philosophies, and our giving-back principles. Our sustainable movement will continue to grow.”
Trend Themes
1. Sustainable Materials - Opportunity to create headphones using eco-friendly materials like organic cotton, reclaimed hemp, and recycled bottles, appealing to environmentally-conscious consumers.
2. Bluetooth Connectivity - Opportunity to develop headphones with Bluetooth-enabled connectivity, catering to the growing demand for wireless audio technology.
3. Socially Responsible Business - Opportunity to create a brand that combines sustainability with philanthropy, donating a percentage of profits to a worthy cause like the 1Love foundation.
Industry Implications
1. Consumer Electronics - Opportunity for consumer electronics companies to create eco-friendly headphones and capitalize on the growing demand for sustainable products.
2. Audio Equipment - Opportunity for audio equipment manufacturers to develop headphones with Bluetooth connectivity to meet the needs of tech-savvy consumers.
3. Social Impact - Opportunity for businesses to establish socially responsible practices and align their brand with a cause, appealing to socially conscious consumers.
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