The Mattel Hot Wheels Video Racer Puts You in the Driver's Seat
Renee Ramsarran — January 20, 2011 — Life-Stages
The Mattel Hot Wheels Video Racer lets you record the racing action from the driver’s perspective. Equipped with a tiny front-facing camera, the racing car comes with enough storage to record up to 12 minutes of video footage. There’s even a small LCD on the belly of the car for instant play back.
The bonus editing software on the Mattel Hot Wheels Video Racer lets you put the footage together with preloaded music, transitions and special effects for the final presentation. Velcro straps, clips, brackets and adhesive strips are also included to help attach the car to a number of surfaces for creative taping experiences.
The bonus editing software on the Mattel Hot Wheels Video Racer lets you put the footage together with preloaded music, transitions and special effects for the final presentation. Velcro straps, clips, brackets and adhesive strips are also included to help attach the car to a number of surfaces for creative taping experiences.
Trend Themes
1. POV Track Toys - The rise of POV track toys like the Mattel Hot Wheels Video Racer presents an opportunity for companies to create and market new customizable and technology-enabled racing experiences.
2. Hands-free Recording - The integration of front-facing cameras in small consumer devices like the Video Racer highlight the potential for hands-free recording technology to become more widespread across devices.
3. Interactive Racing Entertainment - Racing toys like the Video Racer have the potential to disrupt the entertainment industry with new interactive and immersive racing experiences that blur the line between physical and digital play.
Industry Implications
1. Toy Manufacturing - Toy manufacturers who incorporate front-facing cameras and video recording capabilities in their products, like the Mattel Hot Wheels Video Racer, can create a new generation of customizable and interactive toys.
2. Consumer Electronics - Consumer electronics companies that streamline hands-free recording technology integration, like that of the Video Racer, could capture a competitive edge in an increasingly crowded market.
3. Gaming and Entertainment - The integration of technology like the Video Racer's video recording capabilities in innovative and interactive ways could pave the way for new and disruptive products and experiences in the gaming and entertainment sectors.
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