The Horseless Rocking Horse Suggests the Stallion's Presence
Amelia Roblin — April 15, 2011 — Art & Design
References: studiove & design-milk
The idea behind a rocking horse is essentially a seat on bowed wood for swaying back and forth, and based on this simple concept, the Horseless Rocking Horse subtly strives to move away from the more iconic image and towards an object that better represents the real activity.
Preliminary research led the designers of Studio Ve to a farm, where each was reminded of the experience of sitting on a real equestrian saddle. They realized that the typical children's toy satisfies few of the senses involved with a trip to the ranch, so the team chose a bale of hay for its seat. The benefit of this symbolic substitution arises in the sense of smell and touch that one encounters while riding. Without a thoroughbred at all, the Horseless Rocking Horse harkens much more wholeheartedly to the actual activity.
Preliminary research led the designers of Studio Ve to a farm, where each was reminded of the experience of sitting on a real equestrian saddle. They realized that the typical children's toy satisfies few of the senses involved with a trip to the ranch, so the team chose a bale of hay for its seat. The benefit of this symbolic substitution arises in the sense of smell and touch that one encounters while riding. Without a thoroughbred at all, the Horseless Rocking Horse harkens much more wholeheartedly to the actual activity.
Trend Themes
1. Sensory-engaging Toys - Opportunity for creating toys that engage multiple senses and provide a more immersive experience for children.
2. Natural Material Substitutions - Opportunity for replacing traditional toy components with natural materials to enhance authenticity and connection to real-world experiences.
3. Reimagining Iconic Objects - Opportunity to reimagine and update classic toys by incorporating elements that better represent the intended activity or experience.
Industry Implications
1. Toy Manufacturing - Disruption opportunity to create innovative toys that go beyond basic functionality and deliver more immersive play experiences.
2. Childcare and Early Childhood Education - Opportunity to use sensory-engaging toys like the Horseless Rocking Horse to enhance learning and development in early childhood settings.
3. Alternative Materials Manufacturing - Opportunity to develop and supply natural materials specifically designed for use in toy manufacturing, catering to the growing demand for eco-friendly and sustainable products.
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