Red Robin's New Hop-Salt Fries Combine the Best of Food and Beer
Katherine Pendrill — July 14, 2018 — Lifestyle
References: prnewswire & brandeating
Few things go together better than beer and French Fries, which makes Red Robin's new Hop-Salt Fries the ultimate culinary mashup. Created in partnership with the Boston Beer Company (the same company that brews Samuel Adams), the new fries are a beer lover's dream come true.
Red Robin's new Hop-Salt Fries originally made their debut last fall at the 2017 Great American Beer Festival and are now available as a limited-edition menu item. The tasty side dish consists of Red Robin's famous Bottomless Steak Fries, sprinkled with a unique seasoning developed by the Boston Beer Company. This seasoning includes both Hallertau and Tettnang hops, along with orange peel, and brown sugar to balance the slight bitterness of the hops. As Red Robin's SVP and CMO Dana Benfield explain, "Our culinary team does a great job at finding just the right balance of high-quality ingredients that work together to bring out a truly unique flavor experience."
Image Credit: Red Robin.
Red Robin's new Hop-Salt Fries originally made their debut last fall at the 2017 Great American Beer Festival and are now available as a limited-edition menu item. The tasty side dish consists of Red Robin's famous Bottomless Steak Fries, sprinkled with a unique seasoning developed by the Boston Beer Company. This seasoning includes both Hallertau and Tettnang hops, along with orange peel, and brown sugar to balance the slight bitterness of the hops. As Red Robin's SVP and CMO Dana Benfield explain, "Our culinary team does a great job at finding just the right balance of high-quality ingredients that work together to bring out a truly unique flavor experience."
Image Credit: Red Robin.
Trend Themes
1. Craft Beer-inspired Food - Red Robin's Hop-Salt Fries showcase the trend of incorporating craft beer flavors into traditional food items.
2. Limited-edition Menu Items - The popularity of Red Robin's Hop-Salt Fries demonstrates the demand for unique, limited-time offerings in the food industry.
3. Collaborations Between Food and Beverage Brands - The partnership between Red Robin and the Boston Beer Company highlights the trend of cross-industry collaborations to create innovative food and beverage products.
Industry Implications
1. Restaurant Industry - Restaurants can capitalize on the craft beer trend by incorporating craft beer flavors into their menu items, attracting beer enthusiasts.
2. Food and Beverage Industry - Food and beverage companies have an opportunity to create limited-edition items that cater to consumers' desire for unique and exclusive experiences.
3. Culinary Industry - Culinary professionals can explore collaborations with beverage brands to create innovative flavor profiles and enhance the dining experience.
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