Hood By Air's Backpack Features a Street-Inspired Variation on a Classic
Gurveer Brah — September 1, 2015 — Fashion
References: hoodbyair & highsnobiety
This hoodie backpack fuses the high-end elements of a conventional backpack with the comfort and coziness of a hoodie.
High-end street-apparel brand 'Hood By Air,' released a statement piece with its 'Durag Backpack.' The piece is part of its Fall/Winter 2015 collection that furthers the brand that has been often categorized under the "street goth" subculture. The piece itself is made from black leather with conventional design features but with a twist -- the addition of a 'durag' or hood, as well as tassels. Embroidered with its signature logo, the brand displays this item on its website -- knowing it's a piece that will get people talking.
The hoodie backpack may not be the most accessible back-to-school accessory, as it is priced at $1,535.
High-end street-apparel brand 'Hood By Air,' released a statement piece with its 'Durag Backpack.' The piece is part of its Fall/Winter 2015 collection that furthers the brand that has been often categorized under the "street goth" subculture. The piece itself is made from black leather with conventional design features but with a twist -- the addition of a 'durag' or hood, as well as tassels. Embroidered with its signature logo, the brand displays this item on its website -- knowing it's a piece that will get people talking.
The hoodie backpack may not be the most accessible back-to-school accessory, as it is priced at $1,535.
Trend Themes
1. High-end Hoodie Backpacks - The fusion of high-end elements with comfort and coziness present an opportunity for luxury streetwear brands to innovate in the bag market.
2. Street-inspired Accessories - An increased demand for edgy and subculture-inspired items can push designers and brands to offer stylish twists on traditional accessory designs.
3. Statement Pieces in Fashion - The popularity of statement pieces creates a space for daring designs in the fashion industry and opportunities for brands to push boundaries.
Industry Implications
1. Luxury Streetwear - Luxury streetwear brands can explore innovative designs and collaborations in the accessory market to create unique and statement-making pieces.
2. Fashion Accessories - There is room for fashion accessory brands to capitalize on the trend of statement pieces and create edgy and bold designs that cater to a consumer demand for unique and unconventional items.
3. Backpack Manufacturing - Backpack manufacturers can explore new design elements and materials, such as hoodies and other unexpected features, to create innovative and high-end bags for consumers seeking statement pieces.
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