IMAX is Offering to Build Private Luxury Theaters for Homes
Mishal Omar — July 6, 2016 — Art & Design
References: popularmechanics & luxurylaunches
These IMAX home theaters combine the current popularity of at-home viewing with the once-common practice of attending a move theater.
The cinematic experience has been decreasing in popularity thanks to a multitude of at-home streaming services that make movie-watching at home much more convenient. For people who have between $400K and $1 million to spare, IMAX is bringing the cinematic experience to homes. The company is designing home theaters that can seat 18-49 people, have 2D and 3D projectors, an IMAX sound system and large screens that vary in size depending on the room.
Despite the substantial cost, this home movie theater is a miniature version of the real thing and would be excellent for nostalgia-loving people who can look past the price tag for their own personal movie theater.
The cinematic experience has been decreasing in popularity thanks to a multitude of at-home streaming services that make movie-watching at home much more convenient. For people who have between $400K and $1 million to spare, IMAX is bringing the cinematic experience to homes. The company is designing home theaters that can seat 18-49 people, have 2D and 3D projectors, an IMAX sound system and large screens that vary in size depending on the room.
Despite the substantial cost, this home movie theater is a miniature version of the real thing and would be excellent for nostalgia-loving people who can look past the price tag for their own personal movie theater.
Trend Themes
1. At-home Viewing - The convenience of at-home streaming services has disrupted the traditional cinematic experience, leading to an increased demand for luxury home theaters.
2. Customizable Cinematic Experience - Luxury home theaters offer the opportunity to create a personalized cinematic experience with features like 2D and 3D projectors, IMAX sound systems, and large screens.
3. Nostalgia-driven Luxury - The allure of nostalgia combined with the exclusivity of luxury home theaters presents a disruptive innovation opportunity for the high-end market.
Industry Implications
1. Technology - The technology industry can benefit from the demand for high-quality home theater systems and innovative audiovisual solutions.
2. Entertainment - The entertainment industry can explore partnerships with luxury home theater providers to enhance the at-home cinematic experience.
3. Interior Design - The luxury interior design industry can tap into the demand for customized home theater spaces that complement the overall aesthetic of high-end homes.
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