Punctured Retractable Rulers

The Hole Measuring Tape may look like a classic handyman tool, but it boasts a basic tweak that takes it from useful to uber useful. As its name suggests, the retractable ruler has been punctured with holes to allow the user to make marks in an easier fashion and, more importantly, in a more accurate fashion.

Conceived by industrial designer Sunghoon Jung, the Hole Measuring Tape joins the ranks of re-imagined everyday objects. While most people take common tools for what they are, working around their shortfalls, there are others like Jung who see an opportunity for improvement. That is exactly what the Hole Measuring Tape is, an improvement. Simple and functional, it also sports a slit to better trace a line with.